Where comfort meets unique designs to make South Carolina traditions

Welcome to Block C! What's with the name? Block C began as a simple tradition to distinguish varsity athletes on campus. Today, we've taken that tradition a step further to unite South Carolina schools that use a variation of this block-style letter C to bring designs to clothing that fans actually want to wear- whether you're tailgating or knocking around town. Represent your school's traditions wherever you go. Best of all, our products are designed & produced right here in the Palmetto State!

Congrats to Tiger fans for the big win in the Palmetto Bowl! To celebrate- we're running a 30% off sale on our Dancing Tigers collection on Cyber Monday only! Discounts are automatically applied at checkout.

Featured products

Have an idea for a design?

Block C was created to bring creativity into apparel for college athletics. As a commitment to that idea, we'd love to hear if you have a cool idea of your own. Feel free to send us a concept, and we'll do our best to feature it in our products. Make sure to include your contact info- we may reach out to you to hear more and hook you up with some merch in exchange!

Submit Your Idea Here